The Ultimate Ebook for Server-Side Tracking

A detailed summary of the different approaches to server-side tracking.

What's in it for me?

Quick introduction to server-side tracking including impact on data protection and data sovereignty.

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How easy server-side tracking can be implemented despite complexity and technical effort.

What are the pros and cons of DIY development, Google tools and specialized providers.

About the Author

Michael Sinner is a developer for Business Intelligence Systems with a focus on Digital Analytics. He develops tracking architectures for Medion AG, Telefónica Germany GmbH, About You GmbH and other digital companies.